Google Inc. (Google), incorporated on October 22, 2002, is a global technology company. The Company’s business is focused around areas, such as search and display advertising, the Android operating system platform, consumer content through Google Play, enterprise, commerce and hardware products. The Company generates revenue primarily by delivering online advertising. The Company provides its products and services in more than 100 languages and in more than 50 countries, regions, and territories. On www.google.com or one of its other Google domains, users can find information in different languages and in many different formats.
Search
The Company offers Google Now, which brings users information they want. The Company has added a number of new cards for car rentals, concert tickets, commute sharing, NCAA football and new reminders, as well as improved public transit and updated TV cards, all appearing automatically throughout the day on any device at the moment users need them. The Company also offers product listing advertisements (ads), which include product information, such as product image, price, and merchant information, without requiring additional keywords or ad text. The Company has expanded Knowledge Graph, which allows users to search for things, people or places that Google knows about, and built systems that recognize speech accurately and understand natural language.
Advertising
The Company’s AdWords is a primary auction-based advertising program, which delivers ads to search queries or Web content. With AdWords, advertisers create text-based ads that then appear beside related search results or Web content on its Websites and on thousands of partner Websites in its Google Network, which is the network of third parties that use its advertising programs to deliver relevant ads with search results and content. The Company also offers AdWords on a cost-per-impression basis that enables advertisers to pay the Company based on the number of times their ads appear on its Websites and the Company’s Google Network Members’ Websites as specified by the advertiser. Its AdSense program enables Websites that are part of the Google Network to deliver ads from its AdWords advertisers that are relevant to the search results or content on Websites. The Company’s Display advertising consists of videos, text, images, and other interactive ads that run across the Web on computers and mobile devices, including smart phones and handheld computers, such as net books and tablets.
The Google Display Network provides advertisers services related to the delivery of display advertising across publishers participating in its AdSense program, publishers participating in the DoubleClick Ad Exchange, and Google-owned sites, such as YouTube and Google Finance. Through its DoubleClick advertising technology, it provides to publishers, agencies, and advertisers the ad serving technology, which is the infrastructure that enables billions of ads to be served each day across the Web. Its DoubleClick Ad Exchange creates a real-time auction marketplace for the trading of display ad space. In addition, YouTube provides a range of video, interactive, and other ad formats for advertisers to reach their intended audience. YouTube’s video advertising solutions give advertisers a way to promote their content to the YouTube community, as well as to associate with content being watched by their target audience. YouTube also offers analytic tools to help advertisers understand their audience and derive general business intelligence.
Consumer Content and Platforms
The Company’s Android is a free and open source mobile software platform that any developer can use to create applications for mobile devices and any handset manufacturer can install on a device. Google Chrome OS is an open source operating system with the Google Chrome Web browser as its foundation. Both the Google Chrome OS and the Google Chrome browser are built around the core tenets of speed, simplicity, and security. The Chrome browser runs on Windows, Mac, and Linux computers. The Company offers hardware products, including multiple Chromebooks, Nexus 5 (smartphone), Nexus 7 (7 Inches tablet), and Chromecast (device allowing the consumer to cast online content to their TV screen), Google+ is a new way to share online just like users do in the real world, sharing different things with different people. Google Play is a cloud-based, digital entertainment destination with more than 700,000 applications (apps) and games plus music, movies and books that its users can find, enjoy and share on the Web and on their Android phone or tablet. Google Drive is a place where users can create, share, collaborate, and keep all of their stuff. Google Docs is built right into Google Drive so users can work with others in real time on documents, spreadsheets and presentations and users’ files go everywhere they do. Google Wallet is a virtual wallet that securely stores credit and debit cards, offers, and rewards cards. Users can tap their phone to pay in-store using Google Wallet anywhere contactless payments are accepted - at over 200,000 merchants across the United States. Google TV is a platform that gives consumers the power to experience television and the Internet on a single screen, with the ability to search and find the content they want to watch.
Enterprise
The Company’s enterprise products provide Google technology for business settings. These tools such as Google Apps which includes Gmail, Google Drive, Calendar and Google Sites are built to let people work anywhere, anytime, on any device, without loss of security or control. The Company also provides versions of Google Maps Application Programming Interface (API) for businesses, including fully interactive Google Maps for public and internal websites, as well as Google Earth Enterprise, a behind-the-company-firewall software solution for imagery and data visualization. The Company also offers infrastructure and cloud services to developers and businesses with Google Cloud Platform. This suite of services includes a Platform as a Service (PAAS) offering called Google App Engine, storage through Google Cloud Storage, real time analytics through Google BigQuery, Structured Query Language (SQL) through Google Cloud SQL, and Infrastructure as a Service (IAAS) via Google Compute Engine.
The Company competes with Facebook, Inc., Twitter Inc., Yahoo! Inc., Microsoft Corporation, eBay Inc., Amazon.com, Inc, Monster.com, Kayak and WebMD, LLC.
Search
The Company offers Google Now, which brings users information they want. The Company has added a number of new cards for car rentals, concert tickets, commute sharing, NCAA football and new reminders, as well as improved public transit and updated TV cards, all appearing automatically throughout the day on any device at the moment users need them. The Company also offers product listing advertisements (ads), which include product information, such as product image, price, and merchant information, without requiring additional keywords or ad text. The Company has expanded Knowledge Graph, which allows users to search for things, people or places that Google knows about, and built systems that recognize speech accurately and understand natural language.
Advertising
The Company’s AdWords is a primary auction-based advertising program, which delivers ads to search queries or Web content. With AdWords, advertisers create text-based ads that then appear beside related search results or Web content on its Websites and on thousands of partner Websites in its Google Network, which is the network of third parties that use its advertising programs to deliver relevant ads with search results and content. The Company also offers AdWords on a cost-per-impression basis that enables advertisers to pay the Company based on the number of times their ads appear on its Websites and the Company’s Google Network Members’ Websites as specified by the advertiser. Its AdSense program enables Websites that are part of the Google Network to deliver ads from its AdWords advertisers that are relevant to the search results or content on Websites. The Company’s Display advertising consists of videos, text, images, and other interactive ads that run across the Web on computers and mobile devices, including smart phones and handheld computers, such as net books and tablets.
The Google Display Network provides advertisers services related to the delivery of display advertising across publishers participating in its AdSense program, publishers participating in the DoubleClick Ad Exchange, and Google-owned sites, such as YouTube and Google Finance. Through its DoubleClick advertising technology, it provides to publishers, agencies, and advertisers the ad serving technology, which is the infrastructure that enables billions of ads to be served each day across the Web. Its DoubleClick Ad Exchange creates a real-time auction marketplace for the trading of display ad space. In addition, YouTube provides a range of video, interactive, and other ad formats for advertisers to reach their intended audience. YouTube’s video advertising solutions give advertisers a way to promote their content to the YouTube community, as well as to associate with content being watched by their target audience. YouTube also offers analytic tools to help advertisers understand their audience and derive general business intelligence.
Consumer Content and Platforms
The Company’s Android is a free and open source mobile software platform that any developer can use to create applications for mobile devices and any handset manufacturer can install on a device. Google Chrome OS is an open source operating system with the Google Chrome Web browser as its foundation. Both the Google Chrome OS and the Google Chrome browser are built around the core tenets of speed, simplicity, and security. The Chrome browser runs on Windows, Mac, and Linux computers. The Company offers hardware products, including multiple Chromebooks, Nexus 5 (smartphone), Nexus 7 (7 Inches tablet), and Chromecast (device allowing the consumer to cast online content to their TV screen), Google+ is a new way to share online just like users do in the real world, sharing different things with different people. Google Play is a cloud-based, digital entertainment destination with more than 700,000 applications (apps) and games plus music, movies and books that its users can find, enjoy and share on the Web and on their Android phone or tablet. Google Drive is a place where users can create, share, collaborate, and keep all of their stuff. Google Docs is built right into Google Drive so users can work with others in real time on documents, spreadsheets and presentations and users’ files go everywhere they do. Google Wallet is a virtual wallet that securely stores credit and debit cards, offers, and rewards cards. Users can tap their phone to pay in-store using Google Wallet anywhere contactless payments are accepted - at over 200,000 merchants across the United States. Google TV is a platform that gives consumers the power to experience television and the Internet on a single screen, with the ability to search and find the content they want to watch.
Enterprise
The Company’s enterprise products provide Google technology for business settings. These tools such as Google Apps which includes Gmail, Google Drive, Calendar and Google Sites are built to let people work anywhere, anytime, on any device, without loss of security or control. The Company also provides versions of Google Maps Application Programming Interface (API) for businesses, including fully interactive Google Maps for public and internal websites, as well as Google Earth Enterprise, a behind-the-company-firewall software solution for imagery and data visualization. The Company also offers infrastructure and cloud services to developers and businesses with Google Cloud Platform. This suite of services includes a Platform as a Service (PAAS) offering called Google App Engine, storage through Google Cloud Storage, real time analytics through Google BigQuery, Structured Query Language (SQL) through Google Cloud SQL, and Infrastructure as a Service (IAAS) via Google Compute Engine.
The Company competes with Facebook, Inc., Twitter Inc., Yahoo! Inc., Microsoft Corporation, eBay Inc., Amazon.com, Inc, Monster.com, Kayak and WebMD, LLC.